should collect and file information from manufacturers, wholesalers, and any other available source, the assimilation of which would give added confidence in selling.
Lastly, a pleasant atmosphere is a sine-qua-non with every successful department, being that indefinable quality which tips the scale in favour of one shop or store over another.
HOW CUSTOMERS’ HOSIERY LENGTHSStocking manufacturers have not been slow in putting on the market six proportionate lengths of stockings short, medium and long, called “Dimensional Hose”, having lengths 28/29", 30/31", 32/33" respectively, for each size of foot measurement. The welt of a stocking should be at least 4" deep and if the stocking is a chiffon type the hose must have an after-welt of 1½".
One of the most important considerations with a woman in the buying of her stockings is, “Is it right for length?” All women to a degree are “stocking conscious” because they know today that their stockings constitute 30% of their total appearance.
Three things should influence the selling of stockings:-
1. The height of the customer.
2. Her general size and weight.
3. The type and length of the girdle worn.
The length of a woman’s girdle—more than the length of leg—determines how long stockings must be.
The woman who is large above the knee takes up more of the hosiery fabric and needs longer stockings to equalise width and length.
If a woman wears a long girdle, with suspender fastened tightly, she needs stockings short enough to permit suspendering in the reinforced part of the welt.
The new type of short girdles, require longer stockings to take the strain in the suspender area.
Suspenders should be fresh and stretchy, if old or too short they provide no “give” and put all the strain on the stocking.
If the customer is uncertain as to what length stocking she