replace hosiery oftener than should be required. It is true, luxury hosiery is always one of the first budget increases a well-dressed woman makes when in a position to do so, but, unfortunately, the stockings will not give service commensurate with the price paid, and this should be pointed out if it is the customer’s intention to adapt to all-round wear.
Customers should be permitted to select shades and styles required, from sample stockings of various threads for different purposes as already detailed, and to facilitate service, stockings should be readily procurable from stock clearly marked in accordance with samples, or alternatively, individual pairs of stockings should be packed in cellophane bags, also marked with the required information. The marking of goods in conformity with samples, obviates the pulling about of stock when purchases are made.
SEE MORE STOCKINGS—SELL MORESkirts and dresses go higher and legs must look lovelier than ever, therefore the person selling stockings should be an important fashion adviser.
Every day, hose is growing in its fashion importance, stockings to a woman being at least thirty per cent, of her total appearance, and every woman today is “stocking-conscious” to a degree. Therefore, throughout the whole of a retail shop it would be difficult to find anything which gives a woman greater pleasure to purchase and to wear than really nice stockings.
A pair of perfectly-fitting stockings is a tonic to every woman. They all know that the clear, sheer texture of a stocking really does beautify the ankle, minimising faults and exalting perfection, while the dull finish of the hose slenderises the whole leg. It is important for a saleswoman to think in terms of stockings “doing something” for the customer, who will derive great pleasure from being shown the various types in stock. Stress to your customer the importance of stockings in enhancing personal appearance, and emphasising feminine charm.
Stockings—being the harmonising link between the outfit and the shoe—are more than a mere accessory of attire, and the study of fashion magazines is recommended, especially with